When creating content for your website or blog, it is important to have a strategy for attracting search engine traffic to your site. Your content needs to be user-friendly, but you also need to make sure that it is optimised for search engines. 

This should come as no surprise, but keywords are an essential piece of the SEO puzzle. When creating content for your website, focus on using target keywords throughout the text. The location of these keywords within the text can affect how high in search results your content appears. 

This article will discuss in detail where you should place specific keywords within your content to maximise SEO impact.

• Use The Keyword In Your Title 

The title of your article is one of the most important factors in search engine ranking. It will also be one of the first things potential customers notice when they come across your article and it is what they use to judge whether or not they want to read more. 

Therefore, it is vital that you include a keyword in your title so that search engines know what your article is about and users can instantly determine whether or not it is relevant to them. 

An effective title includes your target keyword but doesn’t look spammy or try too hard. You should also avoid using ALL CAPS as this may signify shouting and make people less likely to read on. 

• Use Keywords In Your First Paragraph

There are two reasons why you need to use keywords effectively in your first paragraph. First, readers will decide whether or not they like your article within the first few seconds of reading it. 

If they don’t see anything they like they will leave your page immediately and move on to the next one. This is why you need to get their attention right away by appealing to what interests them most, which is usually the topic of your article.

The second reason why you need to use keywords effectively in your first paragraph is that search engines will also decide whether or not they like your article right away based on the content of the first paragraph. 

If they see that you have high-quality content, then they will keep on following the link and indexing your page on their search engine results pages (SERPs). But if they don’t like what they see there, then you can say goodbye to a lot of traffic from them.

• Use Keywords In Your Meta Description

The meta description is an HTML attribute that provides a short, interesting summary of your web page’s content.

Add the most important keywords from the page in your meta description to increase click-through rate (CTR) from search results pages and improve your SEO.

Use a keyword that relates to your niche for better SEO. For instance, if you run a blog about cars, and one of your articles talks about how to change your car’s oil, you would want to include the phrase “how to change your oil” in your meta description.

Takeaway

Once you’ve chosen your keyword, it’s time to use it. You need to put the keyword in your headline, in the first paragraph, and at least one other point in your article. You should also put it in your title and meta description. Beyond that, you’ll have to experiment with the number of times you use the keyword.