BOFU Content
When further optimization is needed, bottom of the funnel content, or BoFu, is a crucial component of the marketing funnel.
The bottom of the funnel is where you need to convince your target audience that your product is the best solution, as opposed to the top of the funnel where content focuses on answering audience questions and concerns.
To achieve this, emphasise how your product has helped readers who are similar to your reader, discuss why it is superior to a competing product’s alternative, and discuss how your product can do more than simply address a specific issue (a big idea).
SaaS
Software-as-a-service (SaaS) is a cloud computing model where software applications are hosted online and users access them over the internet. In contrast, traditional software licensing models require users to install software on their own computers.
Benefit of SaaS
The rise of SaaS has led to a shift in how businesses operate. Most companies have shifted to using cloud based solutions instead of installing software on their own servers. As a result, many companies are now looking at ways to optimise their websites to make sure they rank well in search engines.
Is your website is ready for SaaS SEO
If you’re not already doing so, you should consider optimising your site for SaaS SEO. There are several things you need to check before making any changes to your site.
These include:
• Is your content optimised for mobile devices? If you don’t have a responsive design, you may want to consider getting one.
• Are you using Schema markup? You’ll want to ensure that you’re using schema markup and microdata to help Google understand what your pages are about.
• Do you use canonical tags? Canonical tags allow Google to determine which version of a page is the authoritative one.
How can I get started with SaaS SEO?
There are two basic types of strategies you can use to optimise your site for SaaV SEO. One strategy involves changing your website’s code while the second strategy involves adding new content to your existing pages.
Product-led SEO
It’s a marketing approach where you focus on products rather than keywords. You create content around the product, not the keyword, and then use Google’s search algorithm to drive traffic back to your site.
Why Should I Use Product-led SEO?
You want to rank for terms that people actually type into Google. If you’re selling something that people don’t know about yet, they won’t find you. But if you have a popular, well-known product, you’ll get lots of searches for related terms.
How Do I Get Started?
The first step is to figure out what kind of product you’re going to sell. Are you offering a service? A physical product? An ecommerce store? Once you’ve figured that out, you need to decide how much time and effort you want to put into making sure you rank high for those terms.
What’s Next?
Once you’ve got some initial rankings, you need to keep working at it. That means doing things like adding fresh content, optimising images, and keeping track of any changes in Google’s algorithms.
SaaS Content Strategies To Drive Actual ROI
1. Use data-driven strategies
The best way to know what content works is to use data-driven strategies. You need to understand how your audience consumes content before you start writing. Once you do that, you can write content that resonates with them.
2. Be authentic
People want to read content that comes from real people who care about them. Authenticity matters. People don’t trust brands that aren’t genuine.
3. Make sure your content is sharable
If you’re going to publish content, make sure it’s sharable. That means making it visually appealing, adding images, using short paragraphs, and keeping it simple.
4. Measure everything
You can’t measure something without measuring it. If you want to know whether your content strategy is working, you need to track its performance. There are many tools out there that help you do just that.
Must-Have Content Types For BOFU for a SaaS Business
1. Product
A product is anything that a customer buys. Products are generally bought online or offline. A product may be tangible (e.g., physical products) or intangible (e.g., services). In business terms, a product is a service offered to customers.
2. Service
A service is something provided by someone else, rather than created by the person providing it. Services are often purchased online or offline. In business terms, a service is any activity performed by people who provide their skills and time for others without being paid.
3. Promotion
Promotion is the act of promoting or advertising a product or service. Promotions are typically done online or offline. In marketing, promotion refers to activities designed to increase awareness of a brand, product, service, company, etc.
4. Brand
A brand is a name, term, design, symbol, colour, slogan, logo, image, sound, smell, taste, or any combination thereof that identifies a seller’s product or service. Brands are often associated with specific geographic locations or companies.
