Why Style And Tone In Writing Matter (And How To Nail Them For Your Client)

Style And Tone In Writing

What Are Style and Tone in Writing?

Style refers to the way words are arranged and organized. Tone refers to how you present yourself in writing. You may have heard the term “tone” being thrown around quite often. But what does it mean? How do you know if you have a good tone in writing? 

1. What Is Style?

Style is the arrangement and organization of your words. There are two types of styles: formal and informal. Formal style is used in academic papers, business letters, legal documents, and other written work where you want to appear professional. Informal style is used in casual conversations, emails, blogs, social media posts, etc. When using informal language, you should use short sentences and paragraphs. Avoid long-winded sentences and complex vocabulary.

By using certain vocabulary, syntax, a particular voice, and sentence construction, a writer may give their writing personality and set one brand apart from another.

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 2. What Is Tone?

The tone is the attitude you convey in your writing. Your tone can be either

  • positive or negative.
  • Funny vs. Serious
  • Formal vs. Casual
  • Respectful vs. Irreverent

Example: If you write about something that is positive, then you should use a positive tone. If you write about a negative topic, then you should use an appropriate negative tone. For example, if you are talking about a fun party, you would use a positive tone. However, if you were talking about a terrible accident, you would use a negative tone. The same goes for other tones that are mentioned above.

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 3. How do you know if your tone is appropriate?

You can tell if your tone is appropriate by looking at the context of your writing. If you are writing about something that is positive (like a funny story), then you should use a happy tone. If you are writing something that is negative (like a bad review), then you should use an unhappy tone. It completely depends on what you are writing. 

Style vs. Tone

The two terms style and tone have been around since the beginning of time. In fact, they were even mentioned in the Bible. However, over the years, these words have become synonymous with each other. But what exactly do they mean? A component of style is tone. Depending on the audience and the objective of the writing, the tone may alter. For instance, while writing an email to someone you don’t know well vs someone you’ve known for years, you can use a different tone. All communications should have a consistent style since it reflects the character of your brand.

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Create A Content Writing Guide for brands

Brands have been around since the beginning of time. However, in recent years, brands have become increasingly powerful. A content or style guide is a useful tool for companies to keep consistency and control.

How Do I Know If My Brand Needs A Content Writing Guide?

If your brand does not have a clear message, then it may need a content writing guide. It further helps separate your brand from the competition and fosters connections and trust through communicating common ideals. Your brand should be able to communicate its purpose clearly. If your brand cannot communicate its purpose, then it may need to develop a content writing guide.

What Should Be In A Content Writing Guide? What Are The Benefits Of Having One?

The first step in developing a content writing guide for your brand is to understand who your audience is. message consistency across all material.

productivity will increase as team members have access to a helpful resource for content development that reduces the need for revisions and assists in addressing questions.

Once you know who your target audience is, you can start thinking about what kind of content you would like to write. You can also consider what type of language you would like to use.

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Why should we create a Content Writing Guide for Brands?

1. To help brands understand how content marketing works

Content marketing guides will help you to reach out to customers and build relationships with them. Also,  many businesses don’t know what they need to do to get started with content marketing. A good content writing guide can help them understand how to use content effectively.

 2. To provide a framework for content creation

A content writing guide provides a structure for content creators. It helps them organise their ideas and makes sure they stay focused on the right topics.

 3. To ensure consistency across channels

 If you have different writers working on different pieces of content, then you run the risk of having inconsistent messaging. Having a content writing guide ensures that everyone stays on track.

 4. To make it easier for clients to work with you

Clients often struggle to find the time to write content. If you give them a content writing guide, they won’t have to spend hours trying to figure out where to start.


When writing your next blog post, article, or essay, you’re going to need to know what style and tone are. These elements will help you give your writing a voice and style that is unique to you. You’ll be able to decide how formal or informal your writing should be and you’ll be able to make sure that your tone conveys the right mood to your readers.

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